Create a Customer Avatar
18A – Create a Customer Avatar
My prototypical
customer will be anyone who, any age, who has a cell phone. For the purposes of
this assignment, I chose someone close to my age. This lady is in her 30’s,
married, with no children. She has a cell phone and uses it as her main way to
communicate, no house phone. She has had the same cel phone number for over 10
years. She works a full time job that she enjoys. After work she comes home and
enjoys spending the afternoons with her husband. She lives a simple, but
pleasing life. She just wants to permanently stop the unwanted telemarketing
phones she continuously receives on her cell phone. The unwanted calls are
nothing that she would every use or want.
I have a lot in
common with this avatar, because I can also fit into some of this description.
I don’t think it is a coincidence that we have several things in common since I
would also be a customer of this service. We both have cell phones that are our
main way to communicate and getting these unwanted calls are aggravating.
Hi Sarah,
ReplyDeleteI really like how you incorporated an avatar into your description of who your ideal customer base was. It’s not surprising that you have a lot in common with your ideal customer. The two of you share a need that is not instinctual (such as food, water, or shelter), so it’s not surprising that you would be similar in other characteristics of life.
Sarah,
ReplyDeleteThere will be many people who fall into this category considering that cell phones are so common place in today's world. Why did you say that she has no children? I am curious. Also I thought it was important that you stated she hasn't changed her phone number in so long because then she is more likely to be receiving calls from telemarketers.
Sarah,
ReplyDeleteI really like that you said your avatar lives a simple life. This perfectly fits in with the fact that she doesn’t want to be bothered by random scammers calling her on the phone all the time. She definitely isn’t going to get a new cell phone number she has had for 10 years so she is surely in need of another solution.