Figuring Out Buyer Behavior No. 2
15A – Figuring Out Buyer Behavior No. 2
Report Findings
Like with most people I interviewed not everyone knew there was an online service offered that would allow you to add your number to a Do Not Call list. When I spoke to my interviewees those that didn’t know wanted to sign up immediately so they would no longer receive the unwanted telemarketing calls. There were three people that knew of the service, but had never signed up. When I asked why one person thought it was a scam, one person never took the time to and the last person thought there was a fee and didn’t want to pay for an additional service. When I asked the interviewees about how this service would benefit them, most said that it would stop the calls and a couple said now when someone called their phone that wasn’t in their contacts they would answer it instead of sending the call to voicemail because they wouldn’t have to worry about it being a telemarketer.
Like with most people I interviewed not everyone knew there was an online service offered that would allow you to add your number to a Do Not Call list. When I spoke to my interviewees those that didn’t know wanted to sign up immediately so they would no longer receive the unwanted telemarketing calls. There were three people that knew of the service, but had never signed up. When I asked why one person thought it was a scam, one person never took the time to and the last person thought there was a fee and didn’t want to pay for an additional service. When I asked the interviewees about how this service would benefit them, most said that it would stop the calls and a couple said now when someone called their phone that wasn’t in their contacts they would answer it instead of sending the call to voicemail because they wouldn’t have to worry about it being a telemarketer.
Draw Conclusions
When I realized people might think this service was a scam I immediately thought that we would need to do some type of advertising to get the word out that this was a real service and would help stop unwanted telemarketing phone calls. Stopping these unwanted calls would allow for everyone to answer their phone without worrying that they were about to be bombarded by an unsolicited phone call.
When I realized people might think this service was a scam I immediately thought that we would need to do some type of advertising to get the word out that this was a real service and would help stop unwanted telemarketing phone calls. Stopping these unwanted calls would allow for everyone to answer their phone without worrying that they were about to be bombarded by an unsolicited phone call.
Sarah,
ReplyDeleteI thought it was interesting that the buyers would believe this is a scam when in fact it would help them stay away from scams. Educating a target segment on what the product actually is can be a battle for many entrepreneurs. This is something your product would have to emphasize. I would sign up for this service and I enjoyed your advertising solution.
I’m glad you were able to identify how explaining a business idea to people made them feel uncomfortable with their decision making. It is with upmost importance that random people do not see your product or idea with negative attention or else your existence will be shortlived. An entrepreneur should be able to communicate what they are selling where it makes the customer need that item.
ReplyDeleteHi Sarah,
ReplyDeleteThis really is a great idea and one that can benefit a lot of people. I think that proper marketing of this idea would help make it seem legitimate and would help it gain popularity. I'm not sure what would be the best way to market this, but I think you would have a lot of options. The people you interviewed obviously found a need for this and would reap the benefits. Great post!